Experience with software such as Photoshop, Illustrator, InDesign & Flash.Apply best practices in user interface and interactive design, including image optimization and site mapping Ability to lead projects from concept to completion.
Possess print and web design capabilities: must know how to work in both media for integrated campaigns.Have a strong working knowledge of experience design, brand development, interactive commerce and creative process.Must understand Flash and have the ability to storyboard or translate ideas to designers and develop innovative motion graphics solutions.Have a good knowledge of layouts, graphic fundamentals, typography & limitations of the web.Possess a thorough understanding of interactive communications and delivery systems, processes, and user interface design as well as industry best practices.Provide quality control over concepts and projects.Work with internal teams to generate ideas for pitching and proposals.Work with the account team, strategy team, and copywriters to develop concepts and present to management.Supervise and inspire the creative team of vendor partners generate multiple concepts for a campaign or project.Establish creative direction within a company.Manage multiple projects from concept through completion.
It also involves working with internal and external clients, pitching designs, and understanding client needs. It’s very much a people-oriented job, involving development of high-level concepts for design projects. A creative director is ultimately responsible for the quality of the final creative work. As a creative director you will initiate and stimulate creative ideas for and from those involved in the creative process. In advertising, this means branding and advertising for a client and ensuring that the new branding and advertising fits in with the client’s requirements. Find out the typical duties, requirements and opportunities of a Fashion Creative Director…Ī creative director oversees all aspects of product design.